In
recent years, with the deepening of economic
globalization, people began to concern about global climate, environmental and other issues are
increasing. CSR has become an important topic of
extensive domestic and international concern.
And SRI
is it profitable? It is a
combination of investment decisions and the economic,
social, environmental unity of an
investment mode. Investors
not only be interested
in the traditional
return on the
money, but also take into account social justice, economic development, world peace
and environmental protection, so as to achieve sustainable development. Furthermore, as Strasser (2011) shows that in 2006 the United Nations
launched the Principles for Responsible Investment (PRI), which is meant to be
the first global benchmark for responsible investments.
Recent events like for
instance the financial crisis, the nuclear catastrophe in Japan, global warming
or the BP oil catastrophe might have been important factors for the large
growth within the SRI industry. The development of SRI over recent years and that
highlights the prospects for an increasingly strong connection with the
practice of CSR (Sparkes and Cowton, 2004).
SRI is a special
kind of investment approach, and to fulfill their SR by not asking
the enterprise to solve all social problems, but to pay
attention to the most relevant to business
operations activities with significant or potential impact on substantive
issues, stakeholders, and will fulfill their social responsibility and enterprise production and management together. CSR must also adapt to the basic national conditions and the actual business of the national economic and social development, to understand and grasp at a higher level and broader scope.
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